Digital Marketing | Key Ways to grow your business using digital Marketing

Filed in Tech by on April 21, 2019 0 Comments

Digital Marketing | Key Ways to grow your business using digital Marketing

Digital marketing is the easiest way of getting your business out there for your customers both far and near. When the word Digital marketing is mentioned, not everyone knows what it means and most people don’t seem to understand how fast it can help their business to grow.

Digital Marketing

If you’re owning a business and you’ve not started using any of the digital marketing strategies to grow your business awareness, patronage, fans, and customers, you’re limited to your business achievements in comparison with your competitors. In this article, I’ll be writing on what digital marketing is and how to use it to grow your business and make more profits in your business. Don’t leave until you’ve learnt something!

What is Digital marketing?

Simply, digital marketing is the process of marketing your products or services through digital technologies via the internet. Though, it involves mobile phones, display advertising and other forms of digital medium.

This medium of marketing has been in use since late 90’s and early 2000s and it has really changed the way businesses and brands market their products and services using technology.

You may be wondering what then are the types or examples of digital marketing. There’re lots of digital marketing platforms which are:

  • Content marketing
  • Search engine optimization(SEO)
  • Search engine Marketing
  • Content automation
  • Campaign marketing
  • Data driven-marketing
  • E-commerce marketing
  • Display advertising
  • E-books
  • Social media optimization
  • E-mail direct marketing
  • Optical disks  and games

There’re other non –internet medium such as used in mobile phones like SMS and MMS, callback and on-hold mobile right tones.

Most times you’ll be getting information through this medium without you being aware that it’s a digital marketing strategy. Many times you make calls and get ringback tones advertising a product or services to you. Most times as you surf the internet you encounter Google ads and similar ads campaigns directing you to a particular product or services at a regular or steady in the website you visited. In case you don’t know, all these process of getting products and services closer to you using technologies is what constitutes digital marketing.

How business uses Digital marketing

There’re lots of ways brands can use digital marketing to grow their business. Lots of benefits to enjoy through this medium and some of them are:

  • It allows brands to market their products and services to customers and prospective customers 24 hours of the day.
  • It enables business to evaluate their business performance through the social media response from customers. This is possible because on social media, customers give positive and negative feedback about the brands and companies and business owners can take correction from that.
  • Business owners can user social media platforms, blogs and websites to market their business.
  • Social media marketing
  • Social networking service
  • In-game advertising
  • Search engine marketing

The Benefits of Digital Marketing

When we consider the benefits, we must be forgotten to emphasize the fact that the social media platform plays a key role in digital marketing. For example, Facebook through Facebook business page and ads on your facebook page. You can advertise your business on Facebook through ads campaign and have your products or services go viral in the location on your choice through your Facebook business page.

This same thing is achievable through LinkedIn marketing, Twitter Marketing, Use of Gmail and Yahoo finance can greatly increase your product or service awareness hence more profit to your business.

Through social media platforms, you can reach more potential customers that you can ever imagine. Digital marketing offers you lots of benefits and some of them are:

  • Brand awareness
  • Increased traffic to your business and websites
  • Brand authority
  • Increased sales and more profits
  • Enable you reach more audience
  • Maintains good customer relationship
Platforms to use

You can easily use these platforms for your digital marketing strategies:

  1. Search engine optitimization (SEO)

When considering the use of Search engine optimization (SEO), you’ll be using websites, blogs and infographics.For content

  • Through Content marketing-

Here, you’ll be using blog posts, EBooks and whitepapers, Infographics, online brochures, and lookbooks.

Social media

Social media drives more traffic to businesses now, among the popular ones to use are:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • LinkedIn
  • Snapchat
  • Affiliate Marketing

Here, you get paid based on your performing and you’ll get a commission for promoting someone’s products or services on your website. You can achieve this through posting of hosting video ads via YouTube Partner Program and posting affiliate links from social media accounts.

Through Pay-Per-Click (PPC)

In PPC, a publisher is paid each time your ad is clicked as they drive traffic to their website.

  • Market Automation

This refers to software that automates basic marketing operations. It helps to automate repetitive tasks that would have been done manually like:

  • Email newsletters
  • Contact list updating
  • Lead-nurturing workflows
  • Social media post schedule
  • Campaign tracking and reporting
  • Via Email Marketing

Through email marketing, companies can communicate to their audiences. It’s used to promote content, discounts and events to direct people to the business website. Business owners can send email marketing inform on the following:

  • Blog subscription letters
  • Follow up emails to websites visitors
  • Customer welcome emails
  • Holiday promotion and bonuses and so on.

Other platforms include Native advertising and online PR.

How to make our Digital marketing more effective

Content marketing

You’ll achieve more effective digital marketing using content marketing. Content marketing is publishing the content that your audience wants in the places that they are searching for it. When you have a target audience say for example singles and you offer great tips on how to build a great and successful relationship to them, you’ll undoubtedly have more people to listen to you and follow and possible by your idea, product or services.

Keeping customers’ details

It’s wise you keep your customers database so that you can easily follow them up. Possibly, you can send some of the special promotion deals and bonuses to encourage them.

Separate your advertising Platforms

There’s a need to differentiate one advertisement from the other to avoid clutter. You can focus on one platform and understand the audience in that platform before going to another platform.

Reducing your Technical Vocabulary

If you must drive your point home and make full use of the digital marketing, you must keep your technical language simple during your advertising campaigns so that your customers can understand or view your advertising campaigns.

Offering Rewards

Giving offers such as bonuses as rewards at the end of the campaign will help get more people engaged and will want to know more about what your campaign, products or services are all about.

Who is a Digital marketer?

A digital marketer or digital marketers is/are person or persons in charge of driving a brand awareness and lead generation via all the digital technological channels. It can be free or paid as the case may be or what the company can afford.

Digital marketers use platforms like Social media, company’s own website, search engine rankings, email, display advertising and company’s blog. However, they usually focus on a different key performance indication (KPI) for every channel so that they can properly measure the company’s performance on each of them.

Can every business use a Digital marketing strategy?

Irrespective of your company size, you can use digital marketing strategies in growing your business. However, not all business can use the same strategy to grow your business. You have to know the one that’s suitable for your business and audience and use it to grow your business.

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